Branding, Illustrations and Infographics

The Paleo Diet is modeled after the way people ate during the Paleolithic Era. Imitating cave paintings, the Paleo Lifestyle logo portrays the spirit of prehistoric hunters-gatherers. I chose a figure of an archer chasing his prey since meat is a huge part of the Paleo Diet. To emphasize the idea of the ‘cave art’, I used a handwritten font that looks like scratched on stone. The logo is enclosed in a circle - an ancient symbol indicating the end of the process of individuation, of striving towards a psychic wholeness and self-realization.