Senior Product Designer specializing in fintech, AI, SaaS, and complex B2B/B2C workflows.
I help product teams turn complex, high-stakes workflows into clear product experiences that improve trust, completion, retention, and operational efficiency.
Selected Works
Case studies shaped around trust, decision clarity, and operational scale.
Expertise
Work that sits between product strategy, interface craft, research, and systems design.
01
Product Strategy & MVP Definition
Turning complex ideas into focused product scopes, user flows, and release-ready solutions.
02
UX Research & Discovery
Using interviews, JTBD, audits, and synthesis to uncover real user problems and prioritize what matters.
03
Complex Workflow Design
Designing clear interfaces for fintech, SaaS, enterprise tools, and operational desktop systems.
04
Design Systems & Scalable UI
Building reusable components, tokens, patterns, and documentation that improve consistency and delivery speed.
05
AI-Assisted Product Design
Designing AI-powered products and using AI workflows to speed up research, validation, and design operations.
06
Growth, Conversion & Retention UX
Improving funnels, activation, task completion, accessibility, and product adoption through data-informed design.