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Dream Job

The innovative Russian platform gathers authentic reviews from employees of small, mid-sized and large companies, providing unbiased insights into employers. Users can share their past and present work experiences, including onboarding insights, and even disclose salaries.

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Art Direction

UX/UI Design

User Research & Testing

Prototyping

01. Challenges and pain points

Revising Priorities

When Dream Job approached me, they already had an MVP in place, but they were dissatisfied with its UX/UI. Additionally, the team expressed a strong desire to expand the MVP into a comprehensive platform by integrating additional functionalities. I was assigned the responsibility of conducting competitor analysis and generating innovative ideas.

To begin, I gathered feedback from the support team and managers to pinpoint all the pain points and inconsistencies in the existing layouts. Through meticulous UX research, we uncovered numerous areas for improvement.

Here are the most significant pinpoint:

Most users rated their employers without leaving reviews or left generic reviews lacking insight into the company's strengths, weaknesses, and culture.
Due to the absence of a User Account option, users faced difficulties tracking the status of their reviews and finding responses from the employer.
Many users were frustrated when their reviews didn't pass moderation without explanation, forcing them to start the process from the beginning.
The filters did not permit users to search for job reviews based on multiple criteria simultaneously, such as city and job position.

02. Solution for Employees

A Streamlined Platform for Streamlined Job Search

Filtering Options

In refining the search system, filters, and tags, I've aimed to enhance functionality. The filtering process now begins with broad, high-level categories and integrates nested subcategories. Users can select multiple categories and subcategories simultaneously, offering increased flexibility in filtering. This improvement empowers job seekers to efficiently discover corporate profiles and reviews relevant to their interests.

Reviews on Onboarding Procedure

Based on significant user interest in preparing for job interviews, I recommended the inclusion of reviews about the onboarding procedure. This addition addresses a key need identified through survey data analysis.

User Profile

Since the addition of the user profiles feature, successful reviews have increased by 57%. Users now have convenient access to their reviews and responses. In cases where moderation fails, users can edit the review based on moderator feedback and resubmit. User accounts are automatically created upon the first review submission.

New Review Form

To minimize distractions, I suggested placing the form on a dedicated page. The visually clean design is easy to understand, draws in focus, and encourages to complete the form.

Following the good old pattern of “One Thing Per Page”, the process was split into multiple pieces, this way each section of the previously scrollable form became a page of its own. That seriously reduced cognitive load, made handling errors easy, and eliminated scrolling. The progress indicator bar ensures a seamless user journey through each step.

Single select with a suggested option simplifies entering industry, company name, and job title. Autofill and autocorrect features save time by populating information automatically whenever possible. Data is preserved if an error is detected after submission.

I've also introduced hints to signal errors. Highlighted text fragments indicate choosing a disrespectful unprofessional tone, sharing personal information or details that could cause potential legal issues. Users can benefit from Dream Job's review guidelines to ensure their reviews meet standards.

The review process concludes with a confirmation page providing users with reassurance and closure.

03. Employer’s Dashboard

Intuitive Navigation, Seamless Access to Essential Features

The home page offers valuable information such as new reviews to address, remaining profile completion tasks, and system notifications, ensuring users stay informed and engaged.

79% of Dream Job users are more likely to apply if an employer responds to reviews, updates their profile, and shares updates on culture and work environment. DJ promotes workplace transparency, displaying the OpenEmployer badge on company profiles for candidates to see.

Customizable company page allow businesses to convey their unique identity through various mediums like mission statements, employee stories, and multimedia content.

The review page offers functionality for sorting and responding to reviews, along with requesting a review from an employee, enhancing the user experience with comprehensive feedback management tools.

On the Analytics page, companies access statistical data on current and past employee satisfaction, along with comparisons chats of benefits with competitors, providing valuable insights for strategic decision-making.

The widget page controls the Dream Job widget on Head Hunter. Some templates imply featured reviews.

The personal dashboard enables companies to manage subscriptions and payments, respond to reviews, and set up their corporate page on the DJ platform.

Starting from scratch with the employer's dashboard allowed to implement a fresh design system from the outset and apply user research techniques with the end customer in mind.

The research for the employer's dashboard has led to significant modifications to the company page templates within the main Dream Job platform. This included the implementation of new functionalities like employees’ stories, video clips, photo albums, and social media links

04. Flexible Design System

Each Element is Carefully Crafted for Clarity & Impact.

The product aesthetic is characterized by minimalism and boldness, complemented by clean typography. Utilizing a card-based design system, I developed an extensive library of components ensuring a consistent experience across mobile and web platforms. The focus was on scalability to seamlessly integrate with future implementations.

Design Systems ensured consistency and cohesion across all touchpoints while fostering collaboration and across the team.

Collecting feedback from team members and users helped identify areas for refinement and enhancement. Iterating Design System enabled me to make it relevant and adaptable for everyone. Encouraging the teams to provide suggestions was also a part of building a culture of continuous improvement.

This approach empowered the team to swiftly experiment, iterate, and refine over time.